Retailers, Take Note: Tips from the Field on the New Vision of the Store, or “Scaling Uniqueness”

Retailers, Take Note: Tips from the Field on the New Vision of the Store, or “Scaling Uniqueness”
April 5, 2016 Alison Raffalovich - Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

Scaling Uniqueness: The New Vision of the Store with Senior Solutions Marketing Director Mark Schwans. The days of big-box scaling for economies of scale are fast leaving us – how can retailers scale uniqueness of customer experience to make their store presence productive and differentiated? What unique role does the store play for the omni-channel customer?