Retailers, Take Note: Tips from the Field on Avoiding Death by Discount

Retailers, Take Note: Tips from the Field on Avoiding Death by Discount
April 5, 2016 Alison Raffalovich - Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

Avoiding Death by Discount featuring Cheryl Sullivan, SVP of Product Strategy.

Why does today’s next-generation price optimization deliver science-based decision-making in a completely transparent environment? How can retailers leverage surgically focused pricing to hone in on what matters to customers without giving away margin?