Retailers, Take Note: More on How to Break the Death by Discount Spiral

Retailers, Take Note: More on How to Break the Death by Discount Spiral
April 5, 2016 Alison Raffalovich - Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

How to Break the “Death by Discount” Cycle

Today’s super-connected consumers are in control. No question. With infinite options, they are dictating the speed of retailing. Are you giving them what they want? Sally Beauty, Revionics and RSR Research shed some much-needed light on how to break the death by discount cycle by turning under-performing promotions into profitable offers that increase loyalty, margins and sales.